Coat of Arms was hired by MTP (Michael Thelin Productions) to edit and color correct a promotional video for the BMW 650i featuring Lupe Fiasco.  In the video, Lupe Fiasco introduces the BMW 650i’s intelligent design and sleek exterior.

Lupe presenting the BMW 650i.

Lupe presenting the BMW 650i.

Lupe taking the 650i for a test drive.

Lupe taking the 650i for a test drive.

Director Michael Thelin chose to shoot the video in an aircraft hangar. The setting shows off the car and the hip hop artist nicely. As you can see, the combination of the natural light drifting in from the open hangar doors and from the production lighting bounce off the car, Lupe, and the space beautifully.

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To color the piece, Coat of Arms’ Jonathan Lacocque reduced the highlights, balanced the color, and increased the contrast. Lacocque finalized the look with a blue hue to compliment BMW’s branding. He also utilized some split screens throughout the video to diversify the shots and to keep the pacing of the edit energetic.

Split screen example.

Split screen example.

The edit includes shots from Lupe’s music video “Out of My Head,” featuring Trey Songz, in which a BMW 650i is depicted as well. Take a look at the full video here.