Coat of Arms helps you share your identity through the art of visual media. Below you will find descriptions of the types of visual media we wield in our mission to uniquely identify a brand, tell a story, and engage audiences.
Features, shorts, and documentaries are all examples of film. And regardless of the length or genre, films tell a story.
We love working with filmmakers. Whether we discover a subplot in the edit, spice up the introductory titles with some design and motion graphics, or give the entire piece a stylized, colored finish, we collaborate with our filmmaking partners to create something unique, memorable, and award-winning.
Along with existing as a venue for storytelling and artistic expression, some films act to market or promote the work-culture of an organization. Sometimes called “brand films,” these videos cinematically capture a brand’s voice, messaging, or culture. Anywhere from three to thirty minutes long, brand films often go beyond selling a product, and instead sell the brand, an idea, or a philosophy.
TYPES OF FILMS:
- Fictional Features
- Brand Films
- Live Action Videos
- Animated Videos
- CG Videos
- Hybrid Videos
The term “graphics package” is commonly used to refer to the branded graphics within a series of videos. For example, a television producer may ask for animated logos, lower thirds/chyrons, titles, transitions, text backgrounds, idents, or screen bugs. A well-designed graphics package allows an editor, assistant editor, or producer to manipulate the text, all while ensuring branding remains the same.
One of our favorite elements to create is the intro title sequence. Whether for film or television, this introduction can act as a thesis thematically for the story, while also setting the tone and mood for what is to follow.
- Intro Title Sequences
- Logo Builds
- Lower Thirds
- Bugs/Branding Icons
- Animated Text
- Text Backgrounds/Plates
- End Credits
A Marketing Video is a catchall for any video that helps your sales, marketing or investment teams communicate to your consumers. It raises customer awareness of a product or brand, generates sales, and creates brand loyalty.
Coat of Arms’ Marketing Videos present information to consumers, increase demand, and differentiate a product. Marketing Videos may capture the roll out of your new product or eloquently summarize your organization’s participation in an industry-specific event. Regardless of venue or subject matter, marketing videos keep your brand relevant and help you reinforce your message.
A Promotional Video is short, compact, and raises customer awareness about a product or brand to generate sales and create brand loyalty.
Coat of Arms approaches Promotional Videos with the goal to cut through the clutter and present your product, event, or service with a fresh perspective. Typically, a promo is about 30 seconds long, just giving basic information and demonstrating a strong, clear call to action. The short, compact nature of a Promotional Video makes it versatile and very shareable.
An Explainer video presents an in-depth picture of how a business or product works. As the name indicates, Explainer videos clearly and concisely explain the function and value of a service, a product, or a process.
Explainer videos usually include illustration and animation, but can also mix live-action and other styles or formats. Coat of Arms helps you choose the medium appropriate for your brand and messaging. We balance abstract and literal interpretations of your content in order to tell your story fully, handsomely, and in a style that reflects your character.
No two Coat of Arms’ videos are the same, and we pride ourselves on creating unique and memorable videos for all kinds of clients. Ideally two minutes or less, explainer video are often deployed on your company’s product or services page.
An extension of the musician’s artistry, music videos promote and market the sale of music recordings and increase public awareness about a band or artist.
Music Videos offer a rare opportunity to tell stories in a very defined pace and style. Often times, Music Videos become short films driven by music, or performance videos that emphasize a band or individual’s musical prowess.
Coat of Arms carefully molds music videos into art that reflects the musician and her vision in a way that engages and interacts with her audience.
TYPES OF MUSIC VIDEOS:
A Product Video showcases a product to new or existing customers. It can be an extension of a commercial, a technical exploration, or an elegant introduction of the product and its key features. Some examples may include mobile app videos, architectural renderings, or industrial design videos.
From capturing your product in real-time with professional lighting and cameras to rendering 3D mock-ups of your product, Coat of Arms helps you present your product in the most impactful and meaningful way to your audience. A Product Video typically runs from one to five minutes and should bolster your sales.
Sometimes called a corporate or small business video, About Us videos present a high-level description of an organization. Ranging from two to five minutes, an About Us video communicates key aspects of your organization’s culture and philosophy, while highlighting a range of products or services.
A great About Us video captures more than your company’s differentiating characteristics. It should inspire clients to connect with you and your team, and can even act as a recruitment tool. Coat of Arms gets to know you and your company in order to impart defining values to your clients.
Typically living on your company’s website, About Us videos boost traffic and overall retention.