Sometimes called a corporate or small business video, About Us videos present a high-level description of an organization. Ranging from two to five minutes, an About Us video communicates key aspects of your organization’s culture and philosophy, while highlighting a range of products or services.
A great About Us video captures more than your company’s differentiating characteristics. It should inspire clients to connect with you and your team, and can even act as a recruitment tool. Coat of Arms gets to know you and your company in order to impart defining values to your clients.
Typically living on your company’s website, About Us videos boost traffic and overall retention.