Under Icon Interactive producer, Kathy Berghoff’s direction, Coat of Arms created a consumer focused video about Mini Cooper for the Los Angeles Auto Show. The creative brief wished to capture the fun and quirky relationship Mini drivers have with their Mini Coopers.

To reflect the character of Mini Cooper and of the Mini Cooper driver, Coat of Arms made extra effort to color correct the promotional video in a unique way.

Mini_ThumbsUpColor correction (or grading) is one of the unsung heroes of the post-production services Coat of Arms includes in each video we complete. Where clips are too bright, too dark, or have improper color, color correction not only makes a video look finished and polished, but it also helps tell a story by bringing attention to specific elements in each frame.

Coat of Arms’ Jonathan Lacocque edited and colored the video. But before deciding on one color palette, we sent some vibrant color looks for the client to choose from.

Color Looks

Color Looks

The final color look included blue, green, and in some shots, a red gradient along the edges. The blue gradient was generally used to help accentuate blue skies or bluer tones in the cars.

Original

Original

Color Corrected

Color Corrected

Lacocque also softened some edges and added a minor vignette to help focus the viewer. Ranged saturation, HSL, curves, pop, and contrast round out the overall look. And finally, whenever pushing a color look, Lacocque uses “auto shoulder” or another broadcast safe filter to ensure there aren’t too many highlights that could cause issues when viewed.

Vignette

Vignette

As Lacocque locked the edit and color grading, Jeff McBride created graphic styleframes for the titles. Mini Cooper chose a stylefame that utilizes Plexus. Plexus is a 3D particle system plugin for Adobe After Effects. The blue Plexus particles build with the text throughout the video and fade away to leave legible, clear text.

Plexus

Plexus

Plain Text

Plain Text

To see a more complex use of the Plexus plugin, take a look at our Tellabs video. And you can read about our post-production process in relation to that video in this “oldie but goodie” blog.

Once the edit was locked, Matt Sauro began the difficult task of mixing the whole video. He took the video’s music, composed by Miles Hankins, and ensured the interview levels were balanced. Because several of the interviews had music mixed behind them, Sauro truly worked magic to get this video sound ready.

A true reflection of the Mini Cooper brand, this Mini Is Not Normal video is fun and will certainly put a smile on your face. 🙂