All of your favorite Westerns, in fact any film, commercial, music video, or promotional for that matter, utilizes post-production services to make them great.
Traditionally, post-production, which follows pre-production and production, includes tasks like the edit and color of raw footage, the design and animation of graphic or transitional effects, recording of voiceover, sound effects, audio mixing, and composing of music.
Coat of Arms' post-production takes a video from concept to an artfully polished state. And if you don’t have the raw footage from production yet, we can help. With video production partnerships available in Chicago and all over the world, Coat of Arms can help produce your story and mold it in our post-production studio. Post production services we offer include:
You know when you look at a cowboy and you just know he’s a cowboy? From the high crown, wide brim hat, chaps, boots and rifle, to the scruff on his chin and the clink of his spurs, all these fine details define the cowboy and your vision of him. Similarly, the minute details of a video must be carefully defined and planned. This is what we, in the filmmaking industry, call art direction.
A requirement in the post-production of every video, art direction unifies the video’s look, pace, and sound so that you can recognize and understand its messaging or story.
Sometimes you’ve got to “stop wishing and start doing.” That sounds like something John Wayne might say, right?
This sentiment, for us, defines the producer and post-supervisor at Coat of Arms. While the more dreamy phases of creative storytelling define a video, the organization and “doing” of the video are paramount to its completion.
Coat of Arms’ producers make sure that happens by keeping all teammates and clients informed, guaranteeing schedules are outlined and met, and ensuring that contract terms and scope remain in check. A successful producer keeps doing, while the rest of us make wishes.
French essayist and moralist Joseph Joubert wrote, “You will find poetry nowhere unless you bring some with you.”
We, at Coat of Arms, live, breathe, and ride by this philosophy as it relates to filmmaking. In a more literal sense, we believe a film or commercial is usually only as good as its script. A well-crafted script starts a project off on the right foot, so we work hand-in-hand with our clients to guarantee their branded message is told succinctly and creatively.
Whether our clients propose an outline, a rough script, or just an idea, Coat of Arms brings some ‘poetry’ to every project.
Can you imagine watching your favorite standoff unedited? Cowboy A drops his gun in the first take, Cowboy B gets stuck in his holster on the second, and the boom microphone sits at the top of the frame in take three. In its raw form, your favorite standoff would become a disjointed comedy rather than a nail-biting climax.
Thank goodness for the film editor who finessed, timed, and crafted the footage into a seamless story. Like writing or publishing editors, film editors organize footage, cut the fat, and streamline the story.
At Coat of Arms, we believe there’s a balance to editing: one where the edit may go unnoticed allowing the story to take center stage and one where every slice and dice is intense, but memorable.
Toy Story's Woody and Bugs Bunny’s Yosemite Sam are two famous illustrated cowboys we’ve all fallen in love with over the years. Illustrations have the power to let you create characters and a world unlike our own while conveying a story or a branded identity.
Paired with illustration is the art of animation. Animation is the motion given to illustrated characters and designs. Together, illustrated and animated videos are creatively compliant pieces of art that are memorable and often quite lovable.
Perhaps the cooler, edgier twin sister of illustration is design. Design, in the world of post-production, includes anything from the badass title sequence you saw before The Good, The Bad and The Ugly to the logo build depicted at the end of one of your favorite commercials.
In a tech age inundated with video content, we understand the importance of using motion graphics wisely. Coat of Arms creates graphics that enhance a video’s message and that inspire its viewers.
Some videos require effects that are dangerous, expensive, or simply impossible to capture on film. I mean really, nobody wants to lose a hero or a fine horse in the filming process. Coat of Arms manipulates footage to get a video looking dangerously good while remaining shamelessly safe.
Imagine a warm pastoral scene with crushed blues at the crest of each ridge where the sky meets the mountain. Every lone rider can describe this scene, but recreating it isn’t always easy.
That's why color correction, while often taken for granted, is one of the key accents required during post-production of a great film or commercial.
Our coloring team enhances the original footage where clips are too bright, too dark, or have improper color. Color correction helps tell a story by bringing attention to specific elements in the frame and by giving a video a stylized and finished look.
Who doesn't love and immediately recognize the jaunt of a true Western ballad? A memorable score can give a film or commercial its character and set it apart from the competition.
With state of the art recording devices and talented musicians at the helm, Coat of Arms scores and composes tracks that speak to the emotion of each video we create. And hey, if you’re on a budget we partner with and will happily sift through stock libraries for the best possible track.
A whistle, a coyote's howl, and the soft chirping of a cricket are just a few of the sounds that define a man’s (or woman’s) journey across the plains. The best sound design often contributes to story without taking center stage.
Coat of Arms uses state of the art equipment to do just that. Along with recording voiceover and composing music, we enhance each videos original audio by adding sound effects, filters, foley, and adjusting/balancing levels.